← Web Analytics / web-analytics / data-metrics

High-level metrics

Understanding the key metrics in web analytics is essential for optimizing your website’s performance and user experience. Here are the high-level metrics tracked by Cloudflare Web Analytics:

• Visits - A page view that originated from a different website or direct link. Cloudflare checks where the HTTP referer does not match the hostname. One visit can consist of multiple page views.
• Page views - A successful HTTP response with a content-type of HTML.
• Page load time - The total amount of time required to load the page.
• Core Web Vitals ↗ - Higher-level metrics designed by Google to capture the user experience more completely.